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Privacy Policy and Online Data Use Policy

FENDEQUIP-DIRECT.COM is a website created and maintained by FENDERCOVERS WORLDWIDE, trading as FENDEQUIP DIRECT. Your privacy is important to us and to protect it Fendequip Direct operates within certain principles. Any information you provide about yourself online to Fendequip Direct will only be used in accordance with this Privacy Policy. By registering on this site and disclosing your personal information to us you agree to the collection, storage and use of your personal information by Fendequip Direct in the manner set out in this online privacy policy.

Data Collection
You can access our website and browse certain areas without disclosing personal data. We collect your personal data (“Your Data”) only with your knowledge or your consent. When you register with Fendequip Direct (“Registered User”) or make a purchase on the fenequip-direct.com website, we collect Your Data to enable us to process your orders and to provide updates. We will also use this information to inform you by email of new material posted on the FENDEQUIP-DIRECT.COM website, and providing you with offers and information relating to Fendequip Direct’s products and services from time to time. We will also collect information if you complete any other forms on our site or if you contact us with comments or specific requests.

Our ISP collects an audit trail of pages visited, giving the IP address of visitors to the site. We use IP addresses to analyse trends, administer the site, track users’ movements, and gather demographic information for aggregate use. IP addresses are not linked to personally identifiable data.

Data Use

We may use Your Data in the following ways, all relating to Fendequip Direct’s services or the fendequip-direct.com website (“the Uses”): providing you by email, post or telephony with information about functionality changes to the above sites, announcements relating to ourproducts and services, information about developments within the field of mooring accessories that we believe may be of interest to you, invitations to events that we hold, either alone or jointly with other carefully selected third parties (in connection with any such jointly held events, we may share Your Data with those with whom we are co-presenting the event, but this will be on condition that our co-presenters only use Your Data for the purpose of arranging and publicising the event) or sharing Your Data with other Fendequip Direct offices, (full details of which are available on the website fendequip-direct.com) for any of the above purposes. Where your use of Fendequip Direct products or services facilitates your access to products or services provided by external third parties, we may share data with those third parties insofar as such data is relevant to the 3rd party’s provision of their own products or services.  We also reserve the right to share your data with providers of advertising and remarketing services (including, but not limited to Google and Facebook). Where we do this we will not give permission to these third parties to use you data for any other purposes than to inform our advertising strategy and to allow us to make our ads as targeted and relevant as possible. Where data is used in connection with Facebook Custom Audiences, data will be used in line with the relevant privacy policy . Other than as indicated here, we will not pass Your Data on to third-party suppliers, and we will not (except if required by law or other regulation) in any event disclose, sell, rent or trade Your Data to any other parties without your express prior written consent.

Legitimate Interest

Fendequip Direct has undertaken a Legitimate Interest Assessment and concluded that Legitimate Interest is one of the appropriate bases for us to collect and process personal data.

Where you give Fendequip Direct staff your personal data contained on a business card (or equivalent) or through connecting on social media, or personal data is otherwise collected for the purpose of our day to day business, we take a Legitimate Interest to communicate with you regarding our products, services and other related information we believe may be of interest to you. We recognise your right to request that we stop communicating with you. Any such requests will be responded to and actioned promptly.

If at any time no longer wish to receive the fendequip Direct communications from us you may opt-out by replying with “remove” in the subject line of any email sent to you as part of the Fendequip Direct service, or by using the unbsubscribe link at the bottom of any email sent as part of our marketing communications. You should also be aware that you have a legal right to ask us to make no further direct marketing use of Your Data at all. If you wish to exercise this right please send a written notice to us at the address indicated below in the paragraph headed “Accessing Personal Data.”

This web site contains links to other sites. Please be aware that we are not responsible for the privacy practices of such other sites. This privacy statement applies solely to information collected by this website.

Accessing Personal Data
You can contact us to ask whether we are keeping personal data about you, by sending an email to info@fendequip.com or by sending postal mail to this address (Fendequip Direct, Unit 7-11 Murray Court, Murray Way, Wincanton, Somerset, BA9 9RX, UK). Upon request, we will provide you with a readable copy of data which we hold about you. If you ask us to delete, correct or amend that personal data we will do so within a reasonable time.

Data Security

We take our responsibility for data security seriously. We only allow access to data for staff members who need it to perform their duties. Personal data is password protected and stored behind firewall security to control and restrict access.


Online Data Use by Fendequip Direct (Cookie Policy)

This explains our usage of cookie and online data gathering information practices when you visit the Fendequip Direct Website.  We reserve the right to alter this document at any time, but an up to date copy will always be available here.

The document applies only to fendequip-direct.com domain, and not to any other external site accessed from a link within the bsamarketing.com site.


A cookie is a piece of information which a web server may place on your computer when you visit a web site. Cookies are commonly used by web sites to improve the user experience and have not been known to transmit computer viruses or otherwise harm your computer. Many cookies last only through a single session, or visit. Others may have an expiration date, or may remain on your computer until you delete them.

How We Use Cookies

We use cookies for a number of purposes – for example, to maintain continuity during a user session, and to gather data about the usage of our web site for research and other purposes.

Our cookies will track only your activity relating to your online activity on our web site. They will not track your other internet activity. This activity is tracked using Google Analytics. Our cookies do not gather personally identifiable information.

Cookie Filters

You can decide if and how your computer will accept a cookie by configuring your preferences or options in your browser. However, if you choose to reject cookies, you may not be able to use certain of our web site features.

If you have any queries about this privacy policy, please contact The data Protection Officer on +44 (0)1963 33322. Other contact details are available HERE

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